Lusture
The computer giants want our lust and we’re up for it. It recent weeks there has been a lot of consumer attention and industry jostling over who has the sexiest hardware. Amazon, Apple, Google and...
View ArticleClicks
When we're not crawling around inside giant touch-tables or augmenting reality, Click Suite has one eye on the web and its never-ending flow of fascinating ideas and innovations. Here are some gems I...
View ArticleRewarding good interactions
In the past most design awards would focus purely on visual aesthetics without much attention paid to the actual usefulness or effectiveness of the design. As a result, gorgeous looking but entirely...
View ArticleCut up your magazines
A common thread at Webstock 2013 was the ripping to shreds of the newspaper and magazine industry and their failed attempts to embrace the web. In a stark example of how badly wrong it's going,...
View ArticleWhy do museums still have "ten year" exhibitions?
Think back to where you were ten years ago. What technology had you just discovered? Just as a reminder i-Tunes was only just launched, and there were still four years to go before you would have even...
View ArticleLike it or hate it: Facebook can't be ignored
I MC'ed a great "Brainy Breakfast" for the Marketing Association this morning, with excellent presentations on Facebook. I've been looking after the Fast, Fresh & Tasty page on Facebook for around...
View Articleon going agile...
Let’s get this straight - I'm not the sort of person who comes to work to crack a whip and tick some boxes. I'm the first to admit that, despite its usefulness, there really isn’t anything...
View ArticleHow to create great content
This is a summary of a (sell-out) presentation I gave today for the Marketing Association and their fabulous brainy Breakfast series. Great content is critical if you want great results. Without great...
View ArticleSharing some tips for improving your online presence
Further to a recent article in Museums Aotearoa, I thought I’d share some of the things we do, behind the scenes, to help create effective websites. 1. Use personas to focus on your audience First of...
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